In a social media world where people have the nine-second attention span of a goldfish, it’s important to have visuals that can communicate a message and grab the viewer’s attention quickly. Studies have shown that people only remember 10% of what they hear after 72 hours. However, if a relevant visual is paired with the message, people can remember 65% of the information after three days! This jump in retention proves how important visuals are in your social media strategy. Here are eight visual ideas that you can produce to create maximum social impact fast and easy!
8 Ways to Use Visual Content in Your Social Media Strategy
Whether it’s a stock photo, professional or personal photo, make sure it generates some kind of an emotion. Use photos that are well lit, sharp and have a striking color palette.
- Stock – If you go the stock photography route, use highly relevant imagery that complements your content. Modify the image to fit the context and use images that are relatable. Avoid overly posed cheesy stock photos.
- Product – Is your business selling a product or service? Photograph it! Even better, hire a professional photographer. People need to see what they are buying. Add a strong call to action like “buy now” or “call today”.
- Lifestyle – Instead of blatantly selling a product, sell it with a lifestyle photo and show the product being used. These type of posts make people say “I need that in my life!”
- Behind the Scenes – Have some fun and show your audience what it’s like on the other side of the camera. Feel free to keep this casual. The best way to connect with your audience is to be authentic and show them you’re human.
This type of visual can turn boring stats into something that’s easier to digest. The human brain can process visual information 60,000 times faster than text. It’s also a post people are more likely to share!
Memes consist of a familiar image (often times from a movie or tv show) with bold captions over the top. This is a powerful way to add humor to your social strategy and to immediately draw attention.
4. Animated Gifs
A gif is made up of several bitmaps put together into a single animated image. It’s like an animated meme!
5. Quote Graphics
Even though quote graphics seem to have reached the point of over-saturation, if done well, they can still have an impact. The trick is finding a stunning image, a readable font and an unexpected quote that hasn’t been overused. Test it out on different social platforms to see where it’s most successful. Quality over quantity will be an important factor here.
Social videos are a great way to add variety to your visuals. They can be educational or entertaining. Upload a ‘how to’ video, a vlog or even a webinar. Facebook also tends to favor video posts over static imagery. Why not take advantage of that? Better yet, do live video!
You may have heard of the term “seeing is believing”. If you see something that works in your favor, like a great customer review, screenshot it and share it! When people see something for themselves, they are more likely to trust the source.
8. User-Generated Content
This type of imagery is most common with product-related brands but it can also work for service industries. Engage with your fans and repost their images as a way to show appreciation. Remember to always credit the individual. It’s a great way to connect!
Visual content is a powerful way to convey your business message on social media and break through the noise. It helps gain attention, build loyalty, educate, entertain and increase engagement. Aim for a variety of imagery types to keep your audience from burning out. Test them on different social platforms and watch the data to see what your audience responds to best. The prime objective of visual content marketing is to position your brand above your competitors.
How do you stand out from your competitors? What types of visual content works best for you?