Kuecker Logistics GroupWeb Development
Kuecker Logistics Group (KLG) has been providing innovative material handling solutions for over 40 years. From fully integrating multi-million dollar systems to providing equipment, the Kuecker team has the knowledge and experience to get the job done right. KLG is among the top material handling system integrators in North America, installing systems ranging from $50,000 to $20 million in a variety of industries.
The Kuecker website had long served as a hub of information for clients and the industry on the whole, with hundreds of rich, helpful content pages and downloadable guides. However, as large long-standing sites tend to do, it gradually became difficult to navigate. Some of the resources, content and site technology had become outdated, and the site needed a fresh look, too.
Services Provided Custom Website Design, Web Development, WordPress CMS, Copywriting, SEO
Much of the work on this large website centered around UX. We completely overhauled and streamlined the site navigation, while working hard to maintain the SEO value the site had built over the years with keyword research, ranking analysis and SEO benchmarking. We made the treasure trove of downloadable resources easily accessible, and also made sure to highlight the featured products Kuecker wanted to emphasize.
While the copy and content on most of the site was solid, many pages needed a readability update. We redesigned the page layouts to make them easy to navigate, scan and absorb, while calling out key information. New call-to-action buttons throughout make it clear to prospects how to take the next step.
Our design team worked with the existing logo and brand colors, but gave the entire site an updated, modern look that will carry Kuecker well into the future.