It is common knowledge that a strong website and digital marketing presence are keys to business success in the modern era. However, industries such as building materials and construction that retain a strong in-person business component can struggle a bit more in this regard than other businesses that are completely virtual. To help navigate these digital waters, keep reading for 3 must-have tools to streamline digital marketing campaigns for building product manufacturers in 2023.
Elite Where to Buy Software
Although many purchases will begin with an online search, the construction industry still involves a high degree of hands-on. When contractors are looking to place major orders for building materials, they will not be as content to settle for online descriptions and high-resolution photography as retail consumers. They are going to want to be able to give the product a thorough inspection from all angles and test the product with their hands to get a feel on if the product will serve their needs and determine how much of an upgrade it is to similar products they have used in the past.
Therefore, it is critical to equip your company website with elite dealer locator software so that potential clients will be able to quickly identify the nearest vendors who carry your products. Some of the most important features of where to buy software include:
- GPS routing directly from the user’s device to the nearest physical locations that carry your product
- Robust photos of the location’s exterior so clients can quickly identify if they have arrived at the correct place
- Identification information so that clients can easily find the materials once in the store. This can include information such as aisle number and what other types of products are in the vicinity
- Real-time inventory information so that clients can see if the location carries sufficient quantities to meet their needs
According to Google, some 76% of online shoppers will visit a local vendor within 24 hours, so having the correct dealer software can be the difference between turning a lead into a customer or having them choose a competitor who is easier to find.
Digital Asset Management Tools
There are many advantages to online marketing. When executed correctly, online marketing campaigns can effectively reach more leads at a lower cost than traditional marketing methods could only dream of.
With that said, digital marketing can create its own unique challenges. As false and inaccurate information can spread like wildfire across the internet, poorly constructed digital marketing campaigns can quickly cause your brand to become watered down and inconsistent. In addition, with so many employees, affiliates, and licensed vendors working at various locations around the country, it can be difficult to get all marketing efforts properly coordinated. This leads to huge costs due to low-quality marketing content and content that never even gets used. In fact, some estimates reveal that bad and duplicate marketing content cost businesses in excess of $50 billion in 2022.
Therefore, it is highly worthwhile to invest in a marketing asset management tool for your company. With a market management tool, all marketing content is uploaded into a central digital repository for all of your team members to access instantly. Does somebody need to access the videos recorded at a recent product demonstration? No problem, as they are all in the asset management tool. Does a salesperson need to include the company’s new logo for an upcoming presentation? They know where to turn.
In addition, a quality asset management tool can enhance communication and collaboration within your marketing team, allowing professionals to unify their ideas to create more focused, impactful marketing content that aligns with your company’s brand.
SEO Analytics Package
The rush to rank for SEO is intense in the digital marketing landscape. Thousands of websites exist in the building materials niche, but only the top few entries that appear on a quick internet search will draw serious consideration from clients.
Therefore, without actionable data for how your SEO content is performing, getting your website to rank is like trying to win the lottery. You’re committing time and resources to the endeavor, but whether it works or not is completely out of your hands. By investing in a quality SEO package, you can take a lot of the guesswork out of SEO and create a strategy that will get your content winning searches with regularity. Some of the ways that an SEO analytics package can help include:
- Analyzes competitor sites to see what is working for them
- Audits and optimizes your website to get up to par
- Provides a list of keywords that customers in your niche are searching
- Gives you content creation ideas and link opportunities
- Outputs data about how your content is ranking
Although there are a number of strong SEO analytics packages on the market, Ahrefs is a tool frequently used for building product websites.
Invest in the Right Digital Tools to Increase Marketing Campaign Profitability in 2023
Creating a strong digital marketing campaign can be a bit challenging for businesses in the building materials niche that have traditionally relied on strong person-to-person marketing. To help get your building products company to stand out online, consider where to buy software, digital asset management, and SEO analytics tools as three must-have components for digital marketing campaigns in 2023!
