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Things change often in the wild web world, so our people write about the things they’ve learned and share them here.  If you’ve got questions, the answers could be a click away!

Why Aren’t My Google AdWords Converting?

So, you’re looking at your Google AdWords reports and see that while you’re getting lots of site traffic from your ads, not many visitors are converting (i.e. buying, signing up for things, or using click-to-call). What’s going on? Let’s take a look at five common...

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8 Ways to Use Visual Content in Your Social Media Strategy

In a social media world where people have the nine-second attention span of a goldfish, it’s important to have visuals that can communicate a message and grab the viewer's attention quickly. Studies have shown that people only remember 10% of what they...

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Don’t Keyword Stuff. Just Write Good Stuff.

by Charlene Grinsell “Write for the readers first, search engines second.” That’s been the mantra of SEO copywriting for years. Only in practice, it was more like “write for the search engines, but try to make it sound like you’re not.” This process...

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SEO Scams: Is That Email Legit?

If your business has a website, by now you’ve likely received at least one unsolicited email alerting you that your site needs immediate improvements. These alerts typically include vague promises to instantly get you to the top of Google or guarantee more...

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How to Add a Facebook Cover Video to Your Business Page

Like many of Facebook’s updates and added features, cover videos for business pages have been quietly rolling out over the past few weeks. There isn’t much to go on right now from Facebook in the way of instruction or tips, so here’s what we’ve discovered...

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