Why Aren’t My Google AdWords Converting?
So, you’re looking at your Google AdWords reports and see that while you’re getting lots of site traffic from your ads, not many visitors are converting (i.e. buying, signing up for things, or using click-to-call). What’s going on? Let’s take a look at five common...
8 Ways to Use Visual Content in Your Social Media Strategy
In a social media world where people have the nine-second attention span of a goldfish, it’s important to have visuals that can communicate a message and grab the viewer's attention quickly. Studies have shown that people only remember 10% of what they hear after 72...
Don’t Keyword Stuff. Just Write Good Stuff.
“Write for the readers first, search engines second.” That’s been the mantra of SEO copywriting for years. Only in practice, it was more like “write for the search engines, but try to make it sound like you’re not.” This process involved working chosen keywords (and...
Capture A Voice Search Advantage: Build Your Own Assistant…To Google’s Assistant!
What Is The Google Assistant And Why Should I Care? Google Assistant provides a personalized internet search and command function that is customized to the individual users voice. There are currently over 450 million voice assistant devices in the U.S. and this is...
SEO Scams: Is That Email Legit?
If your business has a website, by now you’ve likely received at least one unsolicited email alerting you that your site needs immediate improvements. These alerts typically include vague promises to instantly get you to the top of Google or guarantee more traffic,...
How to Add a Facebook Cover Video to Your Business Page
Like many of Facebook’s updates and added features, cover videos for business pages have been quietly rolling out over the past few weeks. There isn’t much to go on right now from Facebook in the way of instruction or tips, so here’s what we’ve discovered about adding...
How Local Businesses Can Use Google Posts
Google Posts is a new feature that allows businesses to create short posts, similar to a Facebook status update, that will appear in Google searches. Posts are designed to allow businesses to include fresh content, promos and events on their Google listings. The...
Mobile navigation and the rule of the thumb
User patterns inform user interface design and, when it comes to mobile navigation, users vote with their thumbs. In a 2013 study performed by UX Matters, the vast majority of mobile device users navigate with their thumbs. While our opposable thumbs have not evolved...
How much does a website cost?
A website is an investment that should pay for itself post-launch. You must invest correctly, at the right pricepoint for the right quality and level of functionality you need to make that return. There's no charm bracelet inside the Padora's Box you just opened, only...
How does a Content Management System (CMS) work?
When content is king, and up-to-date information is vital to SEO efforts, every website should have a CMS. Understanding how your CMS works is vital to understanding how to manipulate your website's content. In this post, we will be discussing how a CMS allows you to...
