Project Details

RevCycle had a great “brand asset” that needed to be better utilized on their new website—the RevCycle Hero. This super-hero-like character represents customers who use RevCycle to lift the burden of patient billing and collections to focus on what they do best. The RevCycle Hero imagery and messaging now take center stage on the company’s website, making their brand and calls-to-action stronger.

With bright colors and clean lines, the design of RevCycle’s new site is a breath of fresh air with some much-needed functionality, too. Previously, RevCycle couldn’t do simple things like update content, post jobs and add blogs, which are now simplified tasks within their WordPress CMS. Things are easier for their website visitors, too. The updated navigation and copywriting on the website making finding and consuming content simpler.

Perhaps one of the hardest working updates on the site is a new drip email campaign that’s triggered upon customers downloading the RevCycle Hero ebook, an info-packed PDF. It was important for the client to get more of these downloads, but to also squeeze more juice out of the interactions with potential customers. So our team set up the funnel and functionality for the email campaign and wrote the copy for the emails, as well.

Now, RevCyle is enjoying their new, customer-focused website and continuing to save healthcare revenue cycles one partnership at a time!