Project Details

The Scholfield Certified Pre-Owned dealership is an extension of the Scholfield name and legacy. With a more than 60-year history in Wichita, Kan., the community has come to trust the Scholfield name and the quality of the selection. While this was a brand extension for Scholfield, it was fairly unique as the new dealership has no affiliation with Honda. That said, while it was important to establish a look and feel that was synonymous with the Scholfield brand, it also needed to be independent of Honda’s.

Other than its location on the west side of town, the draw for Scholfield Certified is the range of quality, pre-owned vehicles. That said, the features surrounding the inventory were a huge focus on the site. That’s why it’s easy to search for a vehicle based on the model, year and price, as well as estimating the monthly payments associated with the vehicle.

The new modern and clean Scholfield Certified site features an inventory page, a “Why Buy” page that clearly touts the Scholfield difference, a service page, a financing page and a page outlining Scholfield’s famous Lifetime Warranty. Though the site is relatively small, its design aesthetic and organization encourage online browsing and drive buyer confidence!