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Scholfield Certified Pre-Owned

Web Development
Scholfield Certified Pre-Owned is an independent dealership owned and operated by Roger Scholfield, president of Scholfield Honda. Located in Wichita, Kan., Schofield Certified only features vehicles on the lot that pass a comprehensive, multi-point inspection and come with a CarFax vehicle history report. To support the new dealership, Scholfield needed a website that would clearly communicate the unique value it brought to the market.

Services Provided Branding | Logo Design | Copywriting | Custom Mobile & Tablet Compatible Website Design & Development | Custom WordPress CMS

Project Details

The Scholfield Certified Pre-Owned dealership is an extension of the Scholfield name and legacy. With a more than 60-year history in Wichita, Kan., the community has come to trust the Scholfield name and the quality of the selection. While this was a brand extension for Scholfield, it was fairly unique as the new dealership has no affiliation with Honda. That said, while it was important to establish a look and feel that was synonymous with the Scholfield brand, it also needed to be independent of Honda’s.

Other than its location on the west side of town, the draw for Scholfield Certified is the range of quality, pre-owned vehicles. That said, the features surrounding the inventory were a huge focus on the site. That’s why it’s easy to search for a vehicle based on the model, year and price, as well as estimating the monthly payments associated with the vehicle.

The new modern and clean Scholfield Certified site features an inventory page, a “Why Buy” page that clearly touts the Scholfield difference, a service page, a financing page and a page outlining Scholfield’s famous Lifetime Warranty. Though the site is relatively small, its design aesthetic and organization encourage online browsing and drive buyer confidence!

These days, we’ve got to have a website that works for our staff to keep it updated, for our customers to instantly find what they’re looking for and for Google to keep us competitive with other dealerships in our region and across the nation. This site works hard in all those areas to drive success in our business.
Roger Scholfield

Owner, Scholfield Honda

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