Wealth Alliance Advisory Group
Web DevelopmentMany people are unsure, confused and questioning when it comes to their wealth management and financial future. There’s investment management, retirement planning, insurance, tax planning, estate planning and so many other aspects to consider.
As a comprehensive advisory firm, Wealth Alliance Advisory Group helps clients achieve success by coordinating all aspects of their wealth management. Their experienced network of advisors work together to consider every facet of clients’ wealth management through simplified collaboration.
They came to us for new ways to connect with existing and prospective clients, including an updated website.
Services Provided Branding, Custom Website Design, Web Development, WordPress CMS, Copywriting, SEO
Project Details
This project was all about striking the right balance, in both copy and design. We needed to convey the breadth of comprehensive services without overwhelming clients. An easy 3-step method and clear calls to action make it easy for prospects to get started. Site users can view a chart of all services on the homepage and also easily navigate to service pages for more information.
The existing site had a high-end look and feel, with a monochromic color palette and a crest-inspired logo. We wanted to keep this, while also conveying the family-like connections Wealth Alliance Advisory Group has with its clients. Some of the photography on the existing site was flat and dark, so we livened and brightened it up. We kept the black-white-gray palette but chose warmer-toned variations. We also switched up the previous all-caps, blocky typography. The end result is still luxurious and modern but not cold or stark.
Not only does the new site look great, but it functions well, with a new online appointment scheduler, easier navigation and new keyword-focused SEO service pages. The WordPress CMS makes future updates easy, too.
We are looking forward to helping Wealth Alliance Advisory Group help their clients toward a more successful future!
